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Source: http://www.allchile.net/chileforum/topic9883.html

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NASA officially joins ESA's 'dark universe' mission

Jan. 24, 2013 ? NASA has joined the European Space Agency's (ESA's) Euclid mission, a space telescope designed to investigate the cosmological mysteries of dark matter and dark energy.

Euclid will launch in 2020 and spend six years mapping the locations and measuring the shapes of as many as 2 billion galaxies spread over more than one-third of the sky. It will study the evolution of our universe, and the dark matter and dark energy that influence its evolution in ways that still are poorly understood.

The telescope will launch to an orbit around the sun-Earth Lagrange point L2. The Lagrange point is a location where the gravitational pull of two large masses, the sun and Earth in this case, precisely equals the force required for a small object, such as the Euclid spacecraft, to maintain a relatively stationary position behind Earth as seen from the sun.

"NASA is very proud to contribute to ESA's mission to understand one of the greatest science mysteries of our time," said John Grunsfeld, associate administrator for NASA's Science Mission Directorate at the agency's Headquarters in Washington.

NASA and ESA recently signed an agreement outlining NASA's role in the project. NASA will contribute 16 state-of-the-art infrared detectors and four spare detectors for one of two science instruments planned for Euclid.

"ESA's Euclid mission is designed to probe one of the most fundamental questions in modern cosmology, and we welcome NASA's contribution to this important endeavor, the most recent in a long history of cooperation in space science between our two agencies," said Alvaro Gimenez, ESA's Director of Science and Robotic Exploration.

In addition, NASA has nominated three U.S. science teams totaling 40 new members for the Euclid Consortium. This is in addition to 14 U.S. scientists already supporting the mission. The Euclid Consortium is an international body of 1,000 members who will oversee development of the instruments, manage science operations and analyze data.

Euclid will map the dark matter in the universe. Matter as we know it -- the atoms that make up the human body, for example -- is a fraction of the total matter in the universe. The rest, about 85 percent, is dark matter consisting of particles of an unknown type. Dark matter first was postulated in 1932, but still has not been detected directly. It is called dark matter because it does not interact with light. Dark matter interacts with ordinary matter through gravity and binds galaxies together like an invisible glue.

While dark matter pulls matter together, dark energy pushes the universe apart at ever-increasing speeds. In terms of the total mass-energy content of the universe, dark energy dominates. Even less is known about dark energy than dark matter.

Euclid will use two techniques to study the dark universe, both involving precise measurements of galaxies billions of light-years away. The observations will yield the best measurements yet of how the acceleration of the universe has changed over time, providing new clues about the evolution and fate of the cosmos.

Euclid is an ESA mission with science instruments provided by a consortia of European institutes and with important participation from NASA. NASA's Euclid Project Office is based at NASA's Jet Propulsion Laboratory in Pasadena, Calif. JPL will contribute the infrared flight detectors for the Euclid science instrument. NASA's Goddard Space Flight Center in Greenbelt, Md., will test the infrared flight detectors prior to delivery. Three U.S. science teams will contribute to science planning and data analysis. JPL is managed by for NASA by the California Institute of Technology in Pasadena.

For more information about Euclid, visit: http://sci.esa.int/science-e/www/area/index.cfm?fareaid=102 and http://www.euclid-ec.org/ .

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Source: http://feeds.sciencedaily.com/~r/sciencedaily/space_time/astronomy/~3/Ua5pjb3J3Pk/130124140757.htm

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Asheville Business Blog: Local marketers pull together to help ...

Two local direct marketing companies are teaming up.? Joe and Annamarie Jakubielski, publishers of Hometown Value Guide and Diane Sparks and Bob Perlstein, owners of You Get We Give announce a local strategic alliance to support merchants, residents and local nonprofits.? Perlstein and Jakubielski decided to partner to promote their direct marketing programs as they both agree, ?that direct marketing is an effective method to acquire new customers for Asheville's local merchants.? It's 100% measurable, totally targeted and can be cost effective."

Selecting the right promotional media can be overwhelming and many small businesses find themselves in an ?either/or? position.? This partnership opens up an opportunity to take a multi-channel approach and at the same time benefit local nonprofits.? Both marketers will donate a percentage of revenue from each media sale.?

Hometown Value Guide, in its ninth year of publishing, is a targeted direct mail magazine mailed to 55,000 local residents containing discounts and savings from local businesses.? You Get We Give is Asheville's local deal marketing company offering deals from local merchants while giving back a percentage of sales to local nonprofits.

Source: http://blog.ashevillechamber.org/2013/01/local-marketers-pull-together-to-help.html

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Farewell to Fringe

Astrid played by Jasika Nicole, Walter portrayed as John Noble, Olivia played by Anna Torv, and Peter played by Josh Jackson prepare for a mission.

Photo by Liane Hentscher/FOX

Four years ago, I watched an airplane full of people die horrifically when a terrorist released a toxin into the cabin that caused flesh to disintegrate. Since then, an ad-hoc team?a stoic FBI agent, a wounded scientific genius, and his brooding, polymath son?has investigated similar events through multiple universes and timelines, not to mention untold shootouts and other mortal crises. Tonight, they will determine the fate of our species in its battle with time-traveling invaders in 2036 by attempting to transport a genetically engineered child to a historically important moment in February 2167. And whether Olivia Dunham, Walter Bishop, Peter Bishop and their allies succeed or fail in saving the future, I and many others will miss them terribly.

Fringe was just one of many long-game sci-fi series launched in the wake of the wild success of Lost. That it shared a creator, J.J. Abrams, with that series, only made its middling ratings and muted critical praise more disappointing. But in the face of cancellation fears after a third-season move to the so-called ?Friday Night Death Slot,? a solid core of fans organized on social media to advocate for more seasons, and by all indications, Fox executives actually listened. And good that they did, because the show deserved the love of its fans and a chance to spin out its tale?Fringe is the last of those Lost-influenced series, but it was always the best of them all.

A strong source of Fringe?s appeal has to do with the heady structural mix that Abrams and his co-creators, Alex Kurtzman and Roberto Orci, cooked up for the show. Part procedural, part X-Files-like Mystery of the Week (especially in the early seasons), Fringe benefited from the engrossing cadence of the former and the addictive catharsis of the latter. Plus, Fringe?s overarching mythology was rich enough to get lost in, yet controlled, limited, and familiar enough (unlike Lost) that it didn?t veer into the frustratingly arbitrary or absurd. While the show had no problem crisscrossing dimensions, hacking the genome, and resetting time, the most powerful forces at play were far more mundane: corporate and governmental bureaucracy, the difficult relationship between parent and child, pesky human universals like hubris and revenge, regret and love.

The tethering presence of these simple themes has allowed Fringe to test the limits of multiseason television storytelling, as well as viewers? attention spans. While Season 3 episodes toggled between two parallel universes populated by doppelganger characters, Season 4 abandoned the previous timeline entirely, initially leaving only Peter Bishop with the memories of the previous three seasons. And of course, the fifth and final season has been set a few decades in the future, where society is under siege by super-evolved, pasty humanoids called the Observers from hundreds of years hence. Confusing? Sure, but because so much of the show?s core drama is emotional, even late-comers should find something to latch onto (at least that was the idea), whether it?s Peter and Olivia?s frustrated romance or Walter?s ongoing adventures with hallucinogenics.

That being said, some quotient of science-love is definitely required to appreciate the show. As the literal listing of ?fringe? science topics?teleportation, dark matter, precognition, the singularity?in the opening titles demonstrates, this is a sci-fi show that actually engages with real ideas. Fringe daydreams on the edge of current research, often darkly, to fantastic effect. And Fringe portrays the slapdash, MacGyver-esque, aluminum-foil-around-the-particle-accelerator reality of how a lot of real science gets done. In many ways, the show is a gushy love letter to the exciting promise of scientific research, even as it imagines what the limits of such research?and the consequences of breaching those limits?might be.

Admittedly, Fringe has, on occasion, slipped from this critical mood into the trite pieties of good vs. evil, the power of love to overcome bad stuff, etc., but luckily, the show?s penchant for geekery and gaggy humor generally tempered those impulses. Fringe was rife with puzzles and Easter eggs for the devoted, including the mysterious recurring glyphs (the leaf, apple, seahorse, etc.) and the delightful historical inconsistencies between the parallel universes?dirigibles are still in regular use ?over there? because the Hindenburg disaster never happened. One of my favorite moments was in Season 2, when we visited Walter and Peter back in the 1980s; the opening titles were adjusted for the occasion, featuring cutting-edge stuff like ?personal computers? and ?laser surgery,? as well as a new version of the theme song heavy on the Casio keyboards.

In the end, the tender affection fans felt for Fringe gets at why the show is the best sci-fi offering of the past decade or so. Fringe isn?t so much a sci-fi program as it is a program about the beauty and terror and infinite promise of science. Abrams and his team took the whole of the sci-fi canon?indeed, the very idea of sci-fi?as their subject matter in Fringe, which freed the show to revel in the pleasures and problems of the genre?the stuff we really love about it?without being overly tied to a specific issue like artificial intelligence, alien malevolence or wormhole space travel. Battlestar, as excellent as it was, was limited imaginatively by its Cylons, just as the later Stargate franchise ultimately exhausted its interstellar highway conceit.. Meanwhile, Fringe ?has been from one corner of the multiverse to the other, and still feels fresh as it did in that first, flesh-melting flight.

Indeed, but for the shackles of network television ratings?which killed promising entries like Terminator: The Sarah Connor Chronicles, Dollhouse, Heroes, The Event, and the rest of its post-Lost brethren?Fringe could probably go on forever, probing the outer membranes of human knowledge and sometimes pushing right through into lands both gorgeous and terrible. But, as Walter said in last week?s penultimate episode, ?It?s been quite a journey,? and all journeys must come to an end. I will be there tonight when humanity takes on the Observers in the battle royale of all time (literally), hoping that messy curiosity wins out over calculated control, and also that the fighting doesn?t create a black hole that converts all of a reality into a cartoon?but in Fringe, anything is possible.

Source: http://feeds.slate.com/click.phdo?i=496918c8006b73a48db1731e9c6ebd04

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The spa industry future is bright ? if we want it to be! ? raisondetrespas

January 18, 2013 ?

The February issue of Pulse Spa Magazine is now out, and Anna Bjurstam has written about The Wellness Shift and how Spas can keep up with the change.

Below is an extract of Anna?s text.

The spa industry future is bright ? if we want it to be!

The trends and research shows that we are in the midst of a shift and it is up to each and everyone working in the industry to embrace the shift and develop your spa, or to stand still and watch others pass you by. More and more spas are adding ?wellness? to its name calling it ?spa & wellness? and we might in the future see the ?spa? slowly disappearing. Although the below study is from 2012, it is still valid showing the relationships between various wellness offerings. In this context spas are only 10% of Beauty & Anti-aging, and 15% of Fitness and there is no doubt that the three fields are reaching out to each others and slowly merging in various forms. Will the spa industry be leaders and bring in beauty, fitness, nutrition etc. into spas or is any of the other fields going to lead the way and take market shares of the spa industry?

Anna also writes about trends and opportunities (in nutrition, fitness, beauty?) for the spa industry to consider. Some of the opportunities that Anna talks about are;

Health and wellness packaged food

According to Euromonitors study ?Understanding the global consumer for health and wellness 2012? this is a USD 628 billion market ? i.e. 10 times the spa industry.

• Cosmeceutical : topical beauty products which combine cosmetics and pharmaceutical properties and contain biologically active ingredients which have a cosmetic effect on the user.
• Nutricosmetic ? ingestible beauty products (dietary supplements, food and drink) that have been developed to promote healthy skin, nails, hair and general beauty
• There is a growing market for teas for radiant skin, teas that helps you sleep, chocolate that makes you beautiful, supplements for strong nails etc.

Opportunities

• Given the market size of the health and wellness packaged food industry there is definitely a business opportunity in this sector, which spas have not picked up on yet.
• To help introduce new wellness food offered in your spa, consider packaging nutricosmetics or cosmeceuticals with your spa treatments. Package treatment and food together in your spa menu!
• Put health and wellness packaged food, such as dried blueberries, health chocolate, teas etc. in your retail area so the guest and continue the spa experience at home.
• Choose wisely! According to Euromonitor organic, fair trade, environmentally friendly that further offer ?instant? gratifications such as weight control, slimming, hair growth and immune support are top sellers among health and wellness packaged food.

For more trends and opportunities follow this link to read full article, published in Pulse (February issue)
http://viewer.zmags.com/publication/dc6faafc

Pulse ? the magazine for the spa professional. Pulse advances the business of spa by informing spa industry professionals of the latest trends and practices and promoting the wellness aspects of spa.

Tagged: trends, The Wellness cluster, Wellness and health food

Source: http://raisondetreblog.com/2013/01/18/the-spa-industry-future-is-bright-if-we-want-it-to-be/

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Inaugural 2013 has some curious app permissions

The Presidential Inauguration is next Monday, and I was all geared up to tell everyone about the Inaugural 2013 app from AT&T and PIC. It's a beautifully done application, has received rave reviews from the folks who have installed it and looks like it would be really helpful for anyone going to the festivities over the weekend as well as the Inauguration itself. But as Politico notes, there's a bit of a thing here -- according to the application's privacy policy it appears that the app is mining your data and sending it off to "candidates, organizations, groups or causes that we believe have similar political viewpoints, principles or objectives."

The election's over. But make no mistake, this is not a nonpartisan inauguration application. That's not to say it's not a fine app -- it is. And that's not to say it's evil -- it's not. But it belongs to the Presidential Inaugural Committee 2013, and so does any data it collects from you. If you're cool with that, then cool. It's just something to be aware of. 

I'm not a big conspiracy nut. I understand why apps ask for permissions like reading contact data or your phone's wake state, and it's usually always for a good reason. But this is a bit over the top for me. It may be normal for political groups to share supporter data with like-minded people, but that's just not good practice in a smartphone application. The data that Inaugural 2013 needs to help you get around and make the most of a weekend in the nation's capital just doesn't need to be going anywhere else.

So I'm going to advise everyone not to use the Inaugural 2013 app, and that's a shame. I'll keep looking for an alternative.

Source: http://feedproxy.google.com/~r/androidcentral/~3/na9XRm0b6RU/story01.htm

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In partnership with EchoLight Studios, a world-class Christian film ...

Partnership with EchoLight Studios will Give Liberty University Filmmakers Wide Exposure

Lynchburg, VA (PRWEB) January 15, 2013

Equipped with the latest, cutting-edge filmmaking technology and in partnership with?EchoLight Studios, a world-class Christian film studio, the?Cinematic Arts?program at Liberty University is prepared to become a major force in the filmmaking industry.

The new partnership includes a five-year, multimillion-dollar agreement wherein EchoLight will finance, produce, and handle worldwide distribution for five full-length feature films in collaboration with Liberty Motion Pictures.

?The Liberty Cinematic Arts program already is known for state-of-the-art equipment, hands-on filmmaking, experienced faculty, and a rare commitment to storytelling,? said Stephan Schultze, Cinematic Arts Center executive director. ?Even among film schools, this is an amazing new level: a promise to the Liberty Cinematic Arts program that its best work has distribution on a worldwide stage.?

Liberty announced plans to form a film school in May 2011 with the mission of training the next generation of filmmakers in a Christian environment. A?dedication and film festival?was held in Fall 2012 to celebrate the first full academic year.

The program offers a two-year, full-immersion cohort experience for students in their junior and senior years and has already exceeded enrollment goals.

Bobby Downes, EchoLight president and co-founder, calls Liberty?s program unprecedented.

?For the first time in history, we see the world?s largest Christian university equip students called to the cinematic arts with state-of-the-art tools and resources.?

The bridge between his company and the university, Downes said, is ?an investment in the future great artists we?ll see affect culture and society over the next decade. History is a showcase of storytellers? tremendous impact on society.?

Alex Kendrick, a pioneer of the Christian film industry and director of ?Courageous,? ?Facing the Giants,? and ?Fireproof? (the highest-grossing independent film of 2008), said the agreement propels an already promising program.

?Christians want to create meaningful entertainment, and there?s no shortage of families hungry for those movies,? Kendrick said. ?Liberty?s Cinematic Arts Center was made for a time such as this, to train and guide the next generation of storytellers using film. EchoLight Studios? commitment to finance and provide leadership will help Liberty students fulfill the Great Commission.?

So unique and attractive is the relationship with EchoLight, Schultze said, that he expects to see more industry professionals like Kendrick step in, wanting to give back as teachers, mentors, and advisers.

As Liberty embarks on this venture, EchoLight is a perfect partner. Based in Dallas, Texas, it formed in 2011 and has been groundbreaking in its own right, paving the way to make more quality movies for families of faith.

In 2012, EchoLight began releasing one movie per month, including Josh McDowell?s ?Undaunted,? Mike Norris? (son of Chuck Norris) ?I Am Gabriel,? and Corbin Bernsen?s ?25 Hill? and ?3 Day Test.?

In 2013, EchoLight has slated to release Paul Stehlik?s ?Seasons Of Gray? and Clayton Miller and Chad Gundersen?s ?Redemption,? starring ?Fireproof?s? Erin Bethea.

?The Potential Inside,? an award-winning film produced and directed by Scotty Curlee, assistant professor of cinematic arts at Liberty and a Liberty alumnus, will also be released by EchoLight in 2013.

Christopher Morrow, EchoLight?s chief global strategist and co-founder, said the firm was formed ?to do it all ? to finance, produce, and distribute ? to reach people in all the ways they watch movies wherever they are in the world.?

Their mission aligns with Liberty?s vision: to Train Champions for Christ and give them a solid platform to take their message worldwide.

With access to first-class online editing facilities, nine state-of-the-art RED digital cameras, and the only THX certified sound mixing stage on the East Coast, students of Liberty?s Cinematic Arts Center are fully outfitted to create top-quality films on campus.

Young filmmakers are learning to break down and analyze films, to create and write screenplays, and to master all technical aspects of filmmaking through the school?s ?learn by doing? approach.

?We?re seeing a one-of-a-kind incubator for the next generation of Christian filmmakers,? Schultze said. ?What a time, what an open door to turn life-changing stories into life-changing films.?

Every graduate of Liberty?s Cinematic Arts program will leave the school with a completed screenplay, a business plan to market and fund it, a short film they have written and directed, and real-world career experience, including a feature film credit and work with industry veterans.

This fall the program will have 70 students and is expected to grow to 200 by 2015.

?Liberty is inviting potential filmmakers to ?change chairs,?? Schultze said. ?This is a real opportunity for film fans to get out of their theater seats and into the director?s chair. The real winners will be millions of audience members longing for high-quality films that reflect their values.?

Liberty University, located in Lynchburg, Va., is the world?s largest Christian university. Nearly 100,000 students attend classes on its 6,800-acre residential campus and study in its thriving?online education?program.

Source: http://www.christiancinema.com/catalog/newsdesk_info.php?newsdesk_id=2324&src=rss

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